JSON-LD Generator - Free Schema.org Structured Data

Turn Any Page Into a Rich Result Candidate in Minutes

Pick a schema type, fill in your details, and get ready-to-paste JSON-LD structured data that Google, Bing, and other search engines can read. No coding knowledge needed — just copy the output and drop it into your page's <head>.

Structured data is what unlocks rich results in search — things like star ratings, FAQ dropdowns, breadcrumb trails, and event details showing directly in the results page. This json ld generator builds that markup for you, correctly formatted every time.

How to Use This JSON-LD Generator

Choose a schema type from the dropdown — Article, Product, FAQ, LocalBusiness, BreadcrumbList, and more.
Fill in the fields that appear. Every field has a plain-language label so you always know what to enter.
Click Generate. Your JSON-LD block appears instantly in the output panel.
Copy the output and paste it inside a <script type='application/ld+json'> tag in the <head> of your HTML (or the body — both work).
Validate it with Google's Rich Results Test (search "Rich Results Test" to find the official tool) to confirm eligibility before publishing.

Worked Example — LocalBusiness Schema

Say you run a bakery and want your Google search listing to show your address and phone number as rich data. Here's what you'd enter in the generator:

Type: LocalBusiness
Name: Sunny Side Bakery
URL: https://sunnysidebakery.com
Telephone: +1-555-234-5678
Address: 42 Maple Street, Austin, TX 78701

The generator produces this block, ready to paste:

<script type='application/ld+json'>
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Sunny Side Bakery",
  "url": "https://sunnysidebakery.com",
  "telephone": "+1-555-234-5678",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "42 Maple Street",
    "addressLocality": "Austin",
    "addressRegion": "TX",
    "postalCode": "78701",
    "addressCountry": "US"
  }
}
</script>

Paste this anywhere inside your HTML and the markup is live. Google can now read and potentially display your business details in Knowledge Panel style results.

Quick JSON-LD Snippet to Bookmark

Here's a minimal FAQPage schema — one of the most impactful types because it can expand your search result with question-and-answer dropdowns directly in Google:

<script type='application/ld+json'>
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What are your opening hours?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "We are open Monday to Saturday, 7am to 6pm."
      }
    }
  ]
}
</script>

Why does this matter? Adding valid FAQPage markup makes your page eligible for an FAQ rich result — a free, prominent expansion in Google search that can roughly double your visible real estate in the results page without spending a cent on ads. According to schema.org (the open vocabulary that defines these types), there are hundreds of supported types; Google documents which ones it actually uses in its Structured Data Search Gallery.

How to Add JSON-LD in Code

If you prefer to generate and inject structured data programmatically, here are two copy-pasteable approaches.

JavaScript (browser or Node.js) — inject a schema block dynamically:

const schema = {
  '@context': 'https://schema.org',
  '@type': 'Article',
  headline: 'Best Sourdough Tips',
  author: { '@type': 'Person', name: 'Jane Smith' },
  datePublished: '2024-06-01'
};

const script = document.createElement('script');
script.type = 'application/ld+json';
script.textContent = JSON.stringify(schema, null, 2);
document.head.appendChild(script);

Python — embed schema markup in a Jinja2 / Django template context:

import json

schema = {
    '@context': 'https://schema.org',
    '@type': 'Article',
    'headline': 'Best Sourdough Tips',
    'author': {'@type': 'Person', 'name': 'Jane Smith'},
    'datePublished': '2024-06-01',
}

# Pass this to your template as {{ schema_json | safe }}
schema_json = json.dumps(schema, indent=2)

The generator above does the same job visually — useful when you want to explore types quickly or hand off markup to someone without coding experience.

How It Works

JSON-LD stands for JSON for Linking Data. It's a way of embedding a block of structured information about your page inside a <script> tag — completely separate from the visible HTML, so it never touches what your visitors see.

The generator maps your field inputs to the correct schema.org property names and nests them according to the spec. The result is a valid, minified-then-pretty-printed JSON block. Everything runs in your browser — nothing you type is sent to a server or stored anywhere.

Schema Types This Generator Supports

Type	Rich result it can unlock	Best for
Article	Top stories carousel, article date	Blog posts, news
Product	Price, availability, star ratings	E-commerce pages
FAQPage	Expandable Q&A in results	Help pages, landing pages
LocalBusiness	Knowledge Panel details	Shops, restaurants, services
BreadcrumbList	Breadcrumb trail in the URL line	Any multi-level site
Event	Event date, ticket link in results	Concerts, webinars, classes
Recipe	Cooking time, ratings, calories	Food blogs

When to Use JSON-LD (and When Not To)

Use it when you want search engines to understand specific facts about your page — a product's price, an event's date, a review's star rating — and you want to be eligible for rich results. JSON-LD is Google's preferred format for structured data because it lives in one clean block and is easy to update without touching visible content.

Skip it (or use a different approach) when:

You already use a CMS plugin (like Yoast SEO or RankMath for WordPress) that auto-generates schema — adding a second block risks duplicate markup.
Your page content changes dynamically per user (e.g. a personalised dashboard) — structured data should only describe stable, publicly-visible content.
You need Microdata or RDFa for legacy technical reasons — those are alternative formats that embed metadata directly in HTML attributes instead of a separate script block.

Once your markup is live, always run Google's Rich Results Test to confirm there are no errors before indexing. And if you need to inspect or clean up the JSON block itself, the JSON Validator and JSON Beautifier on this site are handy companions.

Takeaway: Valid structured data is one of the fastest, free wins in technical SEO — use the generator above, copy the output, and give your pages a real shot at standing out in search results.

JSON-LD Generator - Free Schema.org Structured Data Tool